Who needs strategists, anyway?

Hi. I'm Varia. I'm a brand and content strategist.

I believe, like Jon Steel, that good strategy can be, if not invaluable, then at least highly useful to a campaign. And that bad strategy - just like bad content - can do a lot of damage.

To be honest, though, I don't do strategy because I like to be useful to an ad campaign. I do it because I love to solve problems - and people are the ultimate, intricate, ever shifting puzzle that I'm working to solve on every project.

What you will find here:

I love puzzles and I love words, so you will see how these passions have landed me here: a bit about my background, what inspires me, and a few things I've done in advertising.