The context 
Hippo was a 17-year-old startup, one of Holland's original unicorns, facing the typical software company dilemma -- a fantastic product with zero brand (or brand awareness) behind it. 

The ask
I was brought in as Global Communications Director to set into place:

(1) a brand
(2) a brand strategy
(3) a PR strategy, team, and execution
(4) a content marketing strategy and execution with the goal of growth in organic traffic & reducing price per lead.

The solution
(1) an extensive brand identity & differentiation research project, resulting in a brand book & guidelines for both written and visual communication
(2) a communications strategy for the year ahead, complete with communications calendar
(3) hiring and training 2 regional PR team members, creating and implementing PR strategy
(4) re-writing and re-branding all existing content and collateral, including company website, to bring in line with new brand identity and tone of voice

Results
(1) Significant positive shift in media brand mentions & brand perception
(2) Steady uplift in organic site traffic
(3) Successful launch of new website and brand identity
(3) Media coverage in all major Dutch newspapers and TechCrunch

The new Hippo website: all copy mine, design in collaboration with our designer. See more at http://www.onehippo.com/

The new Hippo website: all copy mine, design in collaboration with our designer. See more at http://www.onehippo.com/