Establish your brand's reputation in your industry
I specialize in crafting personalized plans that go beyond traditional PR strategies, to help you and your brand become recognized experts – earning you fame and credibility. I've done this for global technology brands (e.g. Contentstack and Bloomreach), as well as consumer brands (e.g. SKYN and Absolut Vodka), delivering exceptional results through strategic storytelling. Examples of my work include creating podcasts, spearheading brand-driven campaigns, and thought leadership positioning that yielded improved domain authority and search rankings.
My comprehensive approach combines thought leadership strategies and personal branding. Together, we can achieve the following:
For example…
Thought Leadership Podcast
This podcast delivers value to the brand’s audience while also building up the company’s internal knowledge of (1) their customers’ stories and (2) what they help their prospects to achieve.
1. Thought Leadership Positioning
Showcase your brand's knowledge, insights, and unique perspectives to position yourself as an industry authority and a go-to resource for your target audience.
We’ll start with an evaluation of what your brand stands for and the subject matter that your audience already trusts and wants you to be experts in. Then we’ll identify how we can beef up your internal knowledge database on these topics.
2. Breakthrough Content Development
Create a series of thought leadership content streams to amplify your brand's reach and recognition. I support you from topic identification, to editorial calendar planning, to full-service content creation. We will leverage various channels, including media placements, speaking engagements, and content creation, to amplify your brand's reach.
For example…
Customer Thought Leadership
The company blog is a much more engaging space when real customers (and famous brands) share their real-life, how-to tips and strategies.
3. Create Thought Leaders
Help for your in-house experts to build their personal brands. (Through developing their online presence, establishing thought leadership platforms, and crafting compelling narratives.) Whether they’re experienced speakers or have never been on stage before, we will get them telling stories that only they can tell, and that audiences are dying to hear, with clarity and confidence.
For example…
CEO Podcast
We created this podcast for Contentstack’s CEO to establish her personal brand, which has led to many successful press, media & TV features, event keynotes, and (her personal goal) commencement addresses.
For example…
By combining thought leadership and personal branding strategies, we will create increased brand recognition, enhanced trust, and stronger personal connections - which will ultimately lead to higher conversion rates, improved customer loyalty, and increased revenue. Let's embark on this journey together and take your brand to new heights of influence and success.
Let’s chat.
Contact me for a free 20-minute, no-obligation meeting.