Customer advocacy meets thought leadership

This podcast delivers immediate value to the brand’s audience while also building up the company’s internal knowledge of

  1. their customers’ stories and

  2. what they help their prospects to achieve.

It also creates an association between enterprise brands and the host brand; builds the personal brand of the customer guests; and creates brand trust and awareness among the target audience.

 
 

Juliette Olah, Booking.com, on how to create a better editorial strategy.

ASICS’ Mindy Montgomery on battling resistance to change.

Levi’s Zach Crittendon on the transition to a composable architecture.