Unlock the full potential of your customer base

Strengthen your brand, expand your customer base, and drive long-term business success.

I’ve activated advocates at brands like ASICS, Levi’s, Booking.com, AirFrance-KLM, PostNL and more, helping customer heroes build their personal brand while creating powerful co-brand associations. Whether on podcasts, on stage at conferences, or delivering (live or virtual) masterclasses, my superpower is making the story powerful for both the advocate and your audience.

 

For example…

xyz

This podcast delivers value to the brand’s audience while also building up the company’s internal knowledge of (1) their customers’ stories and (2) what they help their prospects to achieve.

1.  Advocacy kickstart

I will inventory your customers and identify which are the best potential advocates, then activate them through personalized, hands-on outreach.

2. Customer Storytelling

I'll help you turn happy customers into enthusiastic brand advocates through:

  1. Conference and Webinar Speaker Source & Prep

    Customer conference coming up, or an industry conference or webinar where customers need to speak? I’m a professional story developer and have put advocates from brands like ASICS, PostNL, and Levi’s on stage telling stories that feel great to them and important to your audience.

  2. Podcasting

    Your customers are the best value-add your brand awareness programs didn’t know they needed. Whether you already have a podcast that needs a boost, or whether you’d like to start one, I can create a customer advocacy program or miniseries that will amplify your customer advocates and deliver serious value to your target audience. I’ll also editorially produce each episode and happy to either host or brief your host so well that all they have to do is show up. Check out my podcast People Changing Enterprises to see how I created this opportunity for cross-collaboration with brands like REI, Booking.com, Levi’s, ASICS, and more.

  3. Case Studies

    I also write great full-service case studies. I’ll contact the customer, set up the interview, write the case, and do revisions. I'll create compelling stories that showcase how your brand has made a positive impact on real people.

For example…

xyz

The company blog is a much more engaging space when real customers (and famous brands) share their real-life, how-to tips and strategies.

For example…

xyz

We created this podcast for Contentstack’s CEO to establish her personal brand, which has led to many successful press, media & TV features, event keynotes, and (her personal goal) commencement addresses.

3. Customer advisory

I can help you establish and manage customer advisory boards, where selected customers provide valuable insights and guidance. Their expertise will shape your strategies and product development.

  • Board goals & objectives

  • Board selection criteria, nomination, and invitation

  • Meeting agendas & content plan

  • Follow-up full-cycle engagement strategy


At the core of my approach are the beliefs that no good marketing is done by bored people and that every brand has the power to tell a captivating story. I prioritize maximizing brain space by minimizing meetings and focusing on quality, small-group sessions that allow for thoughtful exploration of beliefs and values.

Let’s chat.

Ready to captivate your audience with an irresistible brand story? Contact me for a 20-minute virtual coffee session, free of charge and with no obligation. Let's make your brand shine.