Brand Story & Strategy — Varia Makagonova

What does your brand mean to people?

Transform your brand into something that truly resonates with customers through captivating brand story development. By offering value right from the start, your brand story becomes the foundation for building lasting relationships and a community of loyal customers. It's all about crafting a story that captures attention, sparks imagination, and sets your brand apart in a crowded market.

Here's what I can do for your brand:

1. Brand strategy

What does your brand stand for, sound like and look like? To create true resonance with your customers, you need to start here. I will work with your teams to identify what really makes you, you - and then bring it to life. I can also work with writers and designers (yours or mine) to execute a full rebrand as needed.

*For example…*
xyz

This podcast delivers value to the brand’s audience while also building up the company’s internal knowledge of (1) their customers’ stories and (2) what they help their prospects to achieve.

2. Brand story development

Elevate your brand with a captivating brand story. Understand your target customers and why your product matters to them. Uncover what excites your teams and develop a brand story that resonates with prospects while showcasing functional value.

For example…

xyz

We created this podcast for Contentstack’s CEO to establish her personal brand, which has led to many successful press, media & TV features, event keynotes, and (her personal goal) commencement addresses.

3. Campaign strategy and execution

Define your next big campaign based on your brand story and bring it to life, from storytelling to budget breakdown. Identify quick wins for the next 6-12 months and create a plan to achieve them.

Create the content that will establish your brand story. I can do this in collaboration with your marketing department or entirely outsourced. Services include: omnichannel campaign concepting, articles & blog posts, thought leader interviews, testimonials, webinars and event speaker preparation.

At the core of my approach are the beliefs that no good marketing is done by bored people and that every brand has the power to tell a captivating story. I prioritize maximizing brainspace by minimizing meetings and focusing on quality, small-group sessions that allow for thoughtful exploration of beliefs and values.

Let’s chat.

Ready to captivate your audience with an irresistible brand story? Contact me for a 20-minute virtual coffee session, free of charge and with no obligation. Let's make your brand shine.