Customer testimonials
I’ve produced customer testimonials in both written (case study) and video (testimonial) formats.
Crafting the story together with CSM, marketing, and customer
Managing customer video production on-site - making customers feel comfortable, taking them through the recording process, and making sure we “get the story”/quotes
Managing full-cycle case study production, from interview to writing to approvals to publishing
Customer stories
Customer how-to content snippets
Any customer content that gets captured in long-form can also be leveraged for short-form content. So, whether it’s a video testimonial, case study video interview, or podcast episode - these should be cut down to snippets for social, marketing campaigns, web channel, SDR/BDR outreach, and more.