Nivea Men needed a digital strategy for EMEA. They found that they were lacking a clear and consistent voice in online communications, and were not sure who they were even talking to in the first place.
This digital strategy was to go directly to local markets with idiot-proof instructions.
So we helped them to perform
(1) a deep-dive into their target audience including personas
(2) an analysis of key calendar and topical moments to leverage,
(3) the types of content their audience would engage with, and
(4) key digital & social channels to utilise for each theme and type of content.
Our final task was to wrap this up in a creative concept and execution strategy:
#LifeHacks is a serial digital content platform for social and film content.
Significant increase in local content by markets
+1M global Facebook fans (total 3.6M)