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Hi. I'm Varia. I'm of the slash generation: a brand & comms strategist and a writer. I believe that a good strategist can be, if not invaluable, then at least highly useful to a brand, because it's so easy to lose - and not so easy to find - that elemental human truth that actually makes a brand relevant, interesting, and worth engaging with. And I believe that, on the flip side, a bad strategist can do a lot of damage. But to be honest, that's not why I do strategy. I do it because there's nothing more fascinating than studying people and finding those little (or big) truths that unite even the most unexpected walks of life. And in my line of work, I get to do that every day.

Download my CV here.

Writing
I’ve been reading voraciously since I was 2 and writing since I was 8 years old, when I co-authored my first detective novel with my sister. Ask me to write you anything. You’ll be pleasantly surprised. I can write you a brief, a book, a story, a poem, a serenade, a screenplay, an e-mail, a blog post, sales copy, a love letter. I’m always reading and writing. (Not much of a bragging point, but I do have a minor in English Literature.)

Travel
I live globally. I was born and raised in Russia, lived in Canada for a long time, then in Russia again, then a few places in Holland and France.

Bottom Line
I could mention here that I’m a marathon runner & pretty damn good salsa dancer but I don’t want to brag… So let me just get to my main point.

I’m looking to connect with people who love good writing, good strategy, and good old-fashioned banter. If you’re one of those – look how easy I’ve made it to find me!