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Hi. I'm Varia. I'm of the slash generation: a brand & comms strategist and a writer. Though there’s not much difference between the two. Good writing is strategy, and good strategy is everything. It captures and lets shine that elemental human truth that actually makes a brand relevant, interesting, and worth engaging with. But to be honest, that's not why I do strategy. I do it because there's nothing more fascinating than studying people and finding those little (or big) truths that unite even the most unexpected walks of life. And in my line of work, I get to do that every day.